How to Decide Which Live Events You Should Attend
by Tera McHugh

Over the course of the year I probably attend 4-10 major events as an attendee. Back in 2005 I attended my first LIVE seminar event & I was hooked!
The feeling I had when I left that seminar and the strategies, connections and results that came out of it were enough to convince me that attending LIVE events needed to be a part of my life.
Actually, attending that LIVE event near San Diego back in 2005 led me to starting the Association of Women Entrepreneurs, but, that is a post for a different day!
There are so many reasons why should attend LIVE events, which I wrote about in last weeks post:
Why Should You Attend Live Events?
This post will focus on how to decide which LIVE events to invest your time and money in. With my experience of producing events for the last 6 years I have learned why people register for events and why they don't. Here are the top 3 reasons...
1) Topic - Is the topic of the event something you are interested in learning about? Ask yourself, if this topic is something I need to move me forward in my business & life RIGHT NOW or could these skills or strategies enhance my business or life at this time? If you are going to be taking time and money from your business, make sure the topic is something you need to learn.
2) Featured Speakers - Learn from those that are where you want to be. Find a coach, consultant or mentor that is sharing their own step-by-step system on how to get where you want to go. Do a bit of research on the person presenting and think about how you might benefit from learning from or connecting with them.
3) Attendees - Typically if the topic is something of interest to you and it is presented by a fairly competent presenter, the room will be filled with other people just like you. Many times I have gone to a LIVE event and what I got most from the experience were the connections I made at the event. Be prepared to build quality relationships with the other people attending.
Many people will make the mistake of deciding if they are going to attend a LIVE event by looking at the price and location. By this I mean, the cost is low and the location is close. If these are factors by which you base your decision of whether or not you will attend on, well, you most likely will waste time and money. Often times you may need to invest and travel to get quality education and I'm telling you it is worth investing in LIVE events for your success & the success of your business!
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